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REVEAL By L'Oreal

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Monday, July 9, 2012 by


This is one of the fun and educating game: REVEAL By L’Oreal (http://www.reveal-thegame.com/). I started playing this game for the cycle 4 because the first time this game available in Indonesia starts in cycle 4. This is an international game so you can fight with the other player from around the world by comparing the score/ point you got. The international winner will get an interesting reward. It can be an iPad or a very unforgettable trip to Paris and meet the International Board of Director of L’Oreal. The case of this game is PRODUCT LAUNCHING.


We should plan the product planning (Research and Development) until it ready to launch (Sales). These are the steps to make product launch planning: Research and Innovation – Business/ Sales Development – Operations – Finance and Controlling – Marketing. Each step is dependent to the other step, so all steps have many influence to another steps. We can’t do it individually without considering to the other step because the product launching is like the integration systems of its step.

So, how it’s work? It’s like playing The Sims, but in the Global Business actually in L’Oreal New Product Launching. Every your action and decision will be scored. So, play it carefully and passionately. It’s not just fun, but also very educating. It will discover your truly expertise (it is Research and Innovation? or Business/ Sales Development? or Operations? or Finance and Controlling? or Marketing?), where your weakness and strength are so it will reveal your professional profile. You have a chance to get invited to meet the L’Oreal Board of Directors: A chance to be recruited!

This is my score at playing the REVEAL Game include the product launching performance, my working style, and my professional focus. Research and Innovation is a very hard thing in L’Oreal because it involves the research in Molecule because mostly L’Oreal product is a cosmetic product (pharmacy). I’m good in finance and marketing although my major is Industrial Engineering that really emphasize at Operations and Logistics. Beside that, I really good in decision making haha FYI I’m very independent and capable.



Ya actually the real business life is very hard for me because in lectures, I just got the theory. Many fresh under graduated student always have a problem in their first work experience. I realize it, especially because the real business really involve MONEY and MENTAL!

Three words for REVEAL: Experience, Exciting, Challenging


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